Take the Mystery and
Expense Out of
Small Business Marketing
Small business marketing doesn't require a degree or high-priced ad agency. You can learn the basics to do it yourself. Write a simple marketing plan.
Get free publicity with a press release. Create a newspaper ad.
Hiring an ad agency has its benefits, if you're fortunate to have the resources to do so. If you don't, like many small business owners, this site
can help. It provides free small business marketing advice on a variety of topics -- from marketing online to writing sales letters to improving employee communication.
On this site, you won't find advanced marketing theory. My intent isn't to make you into a marketing guru. What you will find are practical, everyday solutions you can use to grow your small business.
Every Employee is a Marketer
Marketing your company and products isn't simply the job of a designated marketing employee, or the company owner or a hired ad agency. Employees at all levels of your company are marketers. Can yours speak knowledgeably about your company, products and special promotions? If not, a first step is to improve employee communications.
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Resources for Small Business Marketers
While working with small businesses, I've identified
numerous vendors and resources that "fit" into a small company's limited budget. To help visitors to this site, I've listed them in my marketing resources library. Here, you will find everything from books, to printers, to jingle producers to the company I used to build this site myself. When you're looking for marketing resources, be sure to visit the marketing resources library.
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